Top 20 Essential WordPress Plugins for Business Websites (2020)
Are you looking for the right WordPress plugins to add more power to your business website in 2020? There are more than 55,000 WordPress plugins available for almost every feature or function you need on your website.
However, choosing the most appropriate plugin for your site will take a lot of time and effort, and you might stop searching before you even start.
- 1. WPForms
- 2. MonsterInsights
- 3. Yoast SEO
- 4. Constant Contact
- 5. OptinMonster
- 6. Sucuri
- 7. UpdraftPlus
- 8. WP Rocket
- 9. Beaver Builder
- 10. MemberPress
- 11. G Suite
- 12. LiveChat
- 13. Pretty Links Pro
- 14. Shared Counts
- 15. WP Mail SMTP
- 16. Insert Headers and Footers
- 17. TablePress
- 18. WPML
- 19. WooCommerce
- 20. Grammarly
- Final Words
Many readers have asked us for the most suitable WordPress plugin suggestions for eCommerce, SEO, analytics, membership, backup, social sharing, and much more.
Taking everything into notice, our WordPress professionals tested around thousands of free and paid plugins annually. So that, we can help our readers in finding the best solutions for their sites.
To take your business site from good to great, it is necessary to have a set of rock-star WordPress plugins. In this article, we have hand-picked 20 essential WordPress plugins for business websites in 2020.
Contact forms are must-have for every type of website as their use makes you look professional and enables you to connect with your visitors, receive their messages, queries, feedback, etc. And, the most user-friendly contact form plugin available in the market is WPForms.
WPForms features an intuitive drag and drop online form builder which enables you to build simple to complex WordPress forms such as contact forms, online order forms, payment forms, email subscription forms, polls, surveys, donation forms, etc. using a few clicks. The best part is you don’t need to have designing or coding skills to create such highly-effective online forms.
Also, WPForms functions well with all popular payment and marketing tools like PayPal, MailChimp, AWeber, etc. that makes easier to build strong forms in less than 5 minutes.
Besides that, it has options to let you build a personalized WordPress login page and user registration form. Today, WPForms are used by more than 1 million websites and, they have been continuously managing to get a 4.9/5-star average rating for 2 years.
If you are looking for the simplest solution, you can use the free WPForms Lite version. But those who are serious about expanding their business can go for the Pro version as it has all strong features that can help greatly in increasing the lead generation efforts.
Best Google Analytics plugin for WordPress, MonsterInsights, is a great traffic analytics tool that makes integrating WP with Google Analytics a breeze. It lets you see useful information about your site visitors in a whole new way like what kind of people are visiting your website and what they are doing once they land on your site.
Being used by over 2 million users, MonsterInsights allows you to monitor vital real-time stats right within your WordPress dashboard. Moreover, you can track the most important eCommerce metrics like conversion rates, product popularity tracking, and total revenue by using its advanced add-ons.
Other notable features include link tracking, ad tracking, file download tracking, performance tracking and more.
Another benefit is that MonsterInsights comes in two versions: free and premium. Normal users can try the free version whereas the pro version should be used if you are looking for powerful features.
SEO is extremely crucial to increase targeted traffic from search engines for your website. With the help of best SEO practices, you can appear on the first page of Google when people search for things related to your site and drive more traffic.
One of the most popular WordPress plugins is Yoast SEO that provides the best solution with powerful features and tools to enhance the on-page SEO of your post.
It allows you to easily optimize your site for social media, create sitemaps, add meta tags, build brand awareness, link your website to Google Search Console, and more.
Moreover, you can easily set up 301 redirects with Yoast’s powerful Redirect feature. Along with this, it scans the URLs’ changes and makes auto-redirects to avoid any broken link on your website.
Follow this ultimate step by step SEO tutorial to properly optimize your WordPress SEO.
As a business website owner, email is the most dependable and efficient marketing tool that you can use. You can still remain connected via email with the visitors that no longer visit your website. For this reason, every business owner should create an email list to build relationships while still saving time.
From the list of the world’s best email marketing service providers, we always recommend Constant Contact as it lets you create and send a targeted series of customized emails to your subscribers at once.
With Constant Contact, even beginners and non-technical users can do powerful email marketing effortlessly by using over 100 beautifully designed email templates. These templates can be further personalized by changing logos, color scheme, images, or adding blocks with its intuitive drag & drop interface.
It works seamlessly with most WordPress lead generation plugins including WPForms and OptinMonster. However, you can find multiple alternatives to this email marketing plugin including SendInBlue, AWeber, Drip, etc. that are pricey, yet offer more advanced features.
Ever thought of turning your business website into a lead generating machine?
With the help of the most powerful lead generation software like OptinMonster, you can change your loyal visitors into customers and subscribers. Using this plugin, you can create high-converting opt-in forms with drag and drop campaign builders, display on your WordPress site, and increase your email subscribers quickly.
OptinMonster comes with an extensive collection of beautiful, pre-made templates that can be easily customized and segregated to show the right message at the right time.
This tool proves to be a great solution for business websites, shopping websites, bloggers, etc. and, should be used if you want to generate more money from your website traffic. With OptinMonster, you can recover abandoned cart sales, connect with auto-responders, and collect more leads.
Check out these interesting case studies to see how OptinMonster is helping other businesses to become more successful than ever.
If you don’t already have a firewall on your business website, get the top-of-the-class WordPress security solution like Sucuri.
Sucuri offers the best security solutions to websites in the form of WordPress security plugin and web application firewall. This plugin gives you ultimate control over your WordPress site and protects it from website hackers, XXS attacks, brute force attacks, spammy link injections, DDoS, suspicious redirection, and much more. It monitors your site for safety threats after every 3 hours, sends alerts, and removes malware.
Every month, Sucuri secures websites by blocking thousands of attacks. Don’t forget to read our exclusive WordPress security step-by-step guide for beginners to learn more about the ways with which you can take care of your site security.
Nothing could be more frightening for a webmaster than losing all its important data because of some faulty update. To put those fears and frustrations behind you, you have the most popular WordPress backup plugin available in the market, i.e., UpdraftPlus.
With UpdraftPlus, you can create automatic backups and store them on remote locations like Google Drive, Dropbox, email, FTP, S3, and others.
You can use the base plugin for free, but you can always go for the premium version to take advantage of some extra features and priority support. If you want to try some other plugins, then there are some best-paid plugins available such as BackupBuddy, BackwpUp, and VaultPress.
WP Rocket is the top speed optimization plugin for WordPress that enables you to implement a wide array of speed-boosting features to your WP site. Using this caching plugin, you can instantly boost your WP site speed and performance without having any technical expertise.
You can easily deploy its features like browser caching, database optimization, gzip compression, and sitemap preloading. It also comes with some optional features such as DNS Prefetching, LazyLoad, Concatenation/Minification, and many more to improve the site SEO.
Besides that, this plugin offers Imagify that is an image optimization service to help in improving your website speed and performance.
Except for its paid availability, WP Rocket is undoubtedly the best, simplest, and most beginner-friendly caching plugin available in the market.
Instead of using WP Rocket, you can try WP Super Cache for free, but it is not as powerful and simple as WP Rocket.
By using incredibly powerful drag and drop page builder for WordPress like Beaver Builder, you can easily build a fully customized site in a matter of minutes. It allows you to create your own page layouts and experiment with the position of your page’s elements, all without knowing a single line of code.
Many of the business website owners who don’t have much time or money to code for their sites or hire a web developer prefer using this incredible builder.
If you are looking for an alternative to this plugin, you can try Divi plugin.
WordPress’ best membership plugin, MemberPress comes with a bundle of features that you require to create a fully functioning membership site. It includes multi-level subscriptions and allows you to restrict access to particular posts, pages, or any unique content from the regular visitors.
It has built-in integration with all popular payment solutions such as PayPal, Stripe, etc., and works well with many third-party tools to provide more strength to your site.
G Suite is an integrated suite of cloud-based collaboration applications such as email, docs, spreadsheets, etc. powered by Google AI. This powerful collection of office applications is cheaper, user-friendly, and easier to set up.
With this plugin, you can save a huge amount of money on hardware, software, backup management, hiring IT professionals, and software licenses among others.
The main thing about the G Suite plugin is that it enables its users to use their professional email addresses with a business domain name in Gmail.
If you are looking to add a live chat feature on your eCommerce website, then LiveChat is the plugin for you. It is super easy to set up on your WP site and, comes with plenty of customization options. Also, it features a mobile app that lets you stay connected wherever you are.
LiveChat links seamlessly with third-party software like email marketing, support software, CRM, etc. that protects from compatibility issues. It loads fast and helps you to provide quick answers to your visitors’ questions that bother them on taking desired actions on your site and hence, offers an amazing user experience.
If you run an affiliate website, you should look no further than Pretty Links Pro. It is one of the best link management plugins for WordPress that gives you the ability to manage, shrink, track, or organize all your affiliate and other links on your site.
It is an ultimate affiliate plugin for everyone who wants to mask their affiliate links and increase the reach of their WordPress site by sharing these links on other platforms.
Undoubtedly, social media integration is a vital feature for any business site today. As social media platforms have a huge number of internet users, you can reach a wider audience by having social media integration on your website.
Shared Counts is one of the best social media plugins for WordPress that lets you add social sharing buttons on your site. Moreover, the plugin enables you to display share counts on your WordPress posts and pages to add some worth.
Although you can find many paid plugins in the market, Shared Counts is available for free and ahead in terms of performance and quality. The main reason to recommend this plugin is that it offers newbies and experts with unique solutions.
WP Mail SMTP is an extensively used WordPress plugin that solves email delivery issues by configuring the wp_mail() PHP function using a proper SMTP mail server.
It provides a setup page with which you can configure different mail options, and you can start sending emails using Gmail.
Sometimes, business owners with few-to-no coding skills may need to add code snippets to their WordPress theme’s header or footer like meta verification, custom CSS, Google Analytics’ tracking code, etc.
With the Insert Headers and Footers plugin, you can easily add codes to your WordPress website without learning any coding skills. It is available for free, and business owners find this plugin extremely useful.
There was a time when WordPress editor had no option available to create tables in the posts/pages. The recent WordPress block editor has a table block, but it doesn’t offer much features.
Tables can be created using codes, but this task seems to be tedious for non-programmers. To solve this issue, TablePress plugin lets you create tables easily that can be embedded into the page, post, or widget without any special coding.
You can add beautiful tables anywhere on your site and update it from one single location.
To create a multilingual website with WordPress is not an easy task. This causes trouble to those business owners who want to approach multi-lingual audience residing in different parts of the world.
To solve this problem, there is WPML (WordPress multi-lingual) plugin available in the market. This WordPress multi-lingual plugin enables you to create a multi-lingual website with WordPress hassle-free.
Other than letting you create multi-lingual content for your site, this plugin is user- and SEO-friendly.
If you are looking to sell digital as well as physical products from your WordPress site, we strongly recommend you to use WooCommerce.
It is an official eCommerce plugin for WordPress that comes with robust features that you need to build an online store.
Grammarly is the most famous cloud-native tool for checking spelling and grammar mistakes. It is available as a browser extension for Google Chrome, Firefox, and Microsoft Edge.
This plugin catches spelling, typing, contextual mistakes as you write your posts and highlights those errors with an underline as you write.
Although Grammarly is not a WordPress plugin, still you can use it to proofread text inside the WordPress Editor.
Many people use its free version to satisfy their writing needs. However, you can always update to the premium version to enjoy its exclusive features like vocabulary enhancement suggestions, plagiarism detector, and many more.
There you have it! This is our list of the 20 best WordPress plugins to kick your business into high speed in 2020.
It is quite possible that some of the plugins might not be helpful to you, based on your business niche. So, pick a couple of plugins from our list suiting your business and take your next step to continue growing your business throughout the year.